Great leaping frogs!

John Porcino is an excellent storyteller and musician, well known in New England. He and I devised a postcard campaign directed at his various audiences – schools, libraries, town event organizers – that work to keep John in their “front-of-mind”. Plus (and this was a lot of fun), we designed his business card so it could be folded, origami-style, into a leaping frog toy that kids would have as much fun playing with as we did making.