More concern

This is another in a series of full-page ads for the L.A. office of Greenberg Traurig that garnered __Second Place in the 2005 International Legal Marketing Association’s “Your Honor” Awards.__ We had a terrific media buy opposite the Contents page of a magazine called Privilege, which celebrated philanthropy in L.A. Creative Director Linda Pepe and I designed and wrote 13 insertions which promoted charitable causes that the LA office had supported, drawing attention to GT’s community involvement.
By way of sharing their own concerns, this ad promoted the work of helpguide.org, a website created as a personal and communal response to a tragic death.